About This Course


Course Curriculum

  • 1

    Welcome to Growth Fundamentals!

    • What you can expect in this course

    • How to use this course

    • Key Terms & Definitions

    • Before we begin...

  • 2

    Core Ideology

    • Building Block 1 - Introduction (The Why)

    • Systemic vs Systematic (The Context)

    • Vision, Mission, and Values (The What)

    • Pulling it all together and rowing in the same direction (The How)

    • Test your learning

    • Resources and next steps

  • 3

    Strategic Plans & Rhythms

    • Building Block 2 - Introduction (The Why)

    • Helpful models (like EOS)

    • Running effective meetings

    • Strategic plans, quarterly initiatives, and weekly/daily rhythms

    • Pro Tip: Using a tool like Asana to take the guess work out of work

    • Test your learning

  • 4

    Marketing Funnels

    • Building Block 3 - Introduction (The Why)

    • Lead Generation (Tips & Tricks)

    • Digital Marketing (a high-level view)

    • New technologies and tactics to consider

    • Test your learning

    • Resources and next steps

  • 5

    The Sales Pipeline

    • Building Block 4 - Introduction (The Why)

    • Sales Models - Inbound & outbound at a glance (The What)

    • The sales process and customer journey (The How)

    • The power of persistence (and the use of automation)

    • Writing sales scripts that make your customers say "ouch"

    • Using voicemails to reinforce the value proposition

    • Additional tools & technologies to consider

    • Test your learning

    • Resources and next steps

  • 6

    Managing People & Teams

    • Building Block 5 - Introduction (The Why)

    • How you lead matters. A lot.

    • Job descriptions and the Most Important Tasks (MITs)

    • On boarding & Off boarding (and a few steps in between)

    • Test your learning

    • Resources and next steps

  • 7

    The Numbers (Finance & Accounting)

    • Building Block 6 - Introduction (The Why)

    • Finance vs Accounting (and the love language of business)

    • Making sense of the Income Statement

    • Now the Balance Sheet

    • Trends & Unit Economics

    • More Cowbell!!! (err... Cash Flow)

    • Test your learning

    • Resources and next steps

  • 8

    Bringing it all together

    • The Why

    • The What

    • The How

    • Test your learning

  • 9

    Next Steps...

    • Congrats! Here's what's next...

    • How can I help?

    • Before you go...

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