What you can expect in this course
How to use this course
Key Terms & Definitions
Before we begin...
Building Block 1 - Introduction (The Why)
Systemic vs Systematic (The Context)
Vision, Mission, and Values (The What)
Pulling it all together and rowing in the same direction (The How)
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Resources and next steps
Building Block 2 - Introduction (The Why)
Helpful models (like EOS)
Running effective meetings
Strategic plans, quarterly initiatives, and weekly/daily rhythms
Pro Tip: Using a tool like Asana to take the guess work out of work
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Building Block 3 - Introduction (The Why)
Lead Generation (Tips & Tricks)
Digital Marketing (a high-level view)
New technologies and tactics to consider
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Resources and next steps
Building Block 4 - Introduction (The Why)
Sales Models - Inbound & outbound at a glance (The What)
The sales process and customer journey (The How)
The power of persistence (and the use of automation)
Writing sales scripts that make your customers say "ouch"
Using voicemails to reinforce the value proposition
Additional tools & technologies to consider
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Resources and next steps
Building Block 5 - Introduction (The Why)
How you lead matters. A lot.
Job descriptions and the Most Important Tasks (MITs)
On boarding & Off boarding (and a few steps in between)
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Resources and next steps
Building Block 6 - Introduction (The Why)
Finance vs Accounting (and the love language of business)
Making sense of the Income Statement
Now the Balance Sheet
Trends & Unit Economics
More Cowbell!!! (err... Cash Flow)
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Resources and next steps
The Why
The What
The How
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Congrats! Here's what's next...
How can I help?
Before you go...
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